Free From

Confused about what all those 'free-from' labels mean? Discover all you need to know about free-from products from these weDo guides.

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Different sized bottles labelled as 'preservatives'

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What Are Preservatives and Why Are They Used in Cosmetic Products?

Back of womans head with long dark hair washing hair with weDo/ Moisture & Shine Shampoo

/Free From

Alcohol in hair care products: why do we use it and what are its benefits?

weDo/ Professional Rich & Repair Hair Mask and No Plastic Shampoo Bar in metal basket with soap bar and fluffy white towel

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Natural vs Synthetic Fragrance: What’s the Difference?

Silicone free

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The Lowdown on Silicone-Free Hair Products

sulfate free shampoo

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Everything You Need to Know About Sulfate-Free Shampoos