This shampoo bar is created specifically for oily scalp and hair. It cleanses effectively your hair and scalp with a light exfoliating effect, while leaving the hair feeling smooth and lightly conditioned. Formulated with apricot kernels, a natural scrub with a light exfoliating effect for the body and the scalp & natural mineral white clay, sourced from France, helping to absorb sebum and impurities. The Purify No Plastic Shampoo is Vegan Society certified & Cruelty Free International approved and is made with 99.8% biodegradable ingredients*. These nourishing ingredients make the bar great for the hair, and the body.
For a full personalised hair care routine for your hair type, check out our hair quiz.
*Based on the mass of ingredients that are relevant for biodegradation and when disposed in a sewer connect to a wastewater treatment plant
Assessed under supervision of a dermatologist to a very good level of tolerability to skin.
*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.
/ Did you know ?weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)
No Plastic Shampoo Purify:
Disodium Lauryl Sulfosuccinate, Cetearyl Alcohol, Triticum Vulgare (Wheat) Starch, Hydrogenated Castor Oil, Glycerin, Coco-Glucoside, Stearic Acid, Butyrospermum Parkii (Shea) Butter, Cocamidopropyl Betaine, Prunus Armeniaca (Apricot) Seed Powder, Kaolin, Parfum, Aqua/Water.
No Plastic Shampoo Purify:
Disodium Lauryl Sulfosuccinate, Cetearyl Alcohol, Triticum Vulgare (Wheat) Starch, Hydrogenated Castor Oil, Glycerin, Coco-Glucoside, Stearic Acid, Butyrospermum Parkii (Shea) Butter, Cocamidopropyl Betaine, Prunus Armeniaca (Apricot) Seed Powder, Kaolin, Parfum, Aqua/Water.
Wet hair. Wet the bar and rub it on your hands until it lathers, then massage into your scalp and hair.
Or rub the bar directly on wet hair. Rinse.
