What we do

A range of 100% recyclable products for hair (and skin!), certified by the Vegan Society and Cruelty Free International. Each product has been designed with scientists from professional haircare labs to deliver professional performance with a minimalist approach, keeping only what’s necessary to deliver the benefits. No sulfates, no silicones, no artificial colorants.

What is it made from?

We are using 93 to 99.7% natural origin ingredients in our product, like ethically sourced murumuru and cupuacu butters that you can find in our day and night creams. All our ingredients are precious to us and we give them the best chance to show their benefits, whether it involves cold pressing, or even natural oxidization!

EXPLORE OUR INGREDIENTS

weBlog

Learn how to create positive change towards an eco-ethical lifestyle and get inspired with weDo/. Our blog covers topics like sustainable beauty, natural hair care tips and eco-friendly living suggestions.

EXPLORE OUR BLOG

weDo/ fight ocean plastic

weDo/ is a tribute to people who fight to make the world a better place, but also a platform to help us act more sustainably together.

That’s why we joined forces with Plastic Bank to help fight ocean plastic. For each product sold, we are removing 8 plastic bottles from the environment.

EXPLORE OUR PARTNERS

In partnership withPLASTICBOTTLESREMOVED FROMTHE ENVIRONMENT8PRODUCTBOUGHT1

Cruel Free International Approved

Vegan Society Certifed

Natural Origin

No Sulfate, No Silicone

Dermatologically Tested

100% Recyclable

Professional Performance

Fighting Ocean Plastic