This sulphate-free shampoo has a high-foaming, deep cleansing formula. It cleanses the scalp and hair efficiently, removing impurities and any product build up. It's minimalist formula leaves the hair clean and with a purified and fresh feel without weighing down the hair.
Vegan Society & Cruelty Free International certified
Professional performance & coloured hair friendly
92% natural origin ingredients*
Minimalist formula, high-foaming
Formulated without sulphates, silicones and artificial dyes
Power combination of plant-based cleansing ingredients
Plastic bottle made with 94% recycled material and is recyclable
For a full personalised hair care routine for your hair type, check out our hair quiz.
*Based on the mass of ingredients that are relevant for biodegradation and when disposed in a sewer connect to a wastewater treatment plant"
Assessed under supervision of a dermatologist to a very good level of tolerability to skin.
*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.
/ Did you know ?
weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.
Transitioning to natural haircare
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)
/ How To Use
High-foaming deep cleansing shampoo
Apply on wet hair. Massage all over your scalp and hair. Rinse and repeat if necessary. Continue with weDo/ Conditioner or mask.