Meet the Team

We are a small group of people within Wella Company united by a common passion for sustainability. We are kind yet tenacious and came together to act and push for positive change within the company by challenging the way we innovate, looking at our impact first. We know we still have a long journey ahead of us but we commit to always challenge ourselves and keep improving. We are now also helping the rest of the professional Wella team to improve its eco-ethical profile too. Where there is a will there is a way!

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Beyond the idea of “natural,” we wanted the brand to be as responsible and holistic as possible. We strived to achieve this by not only looking at composition and quality of ingredients but also by looking at packaging sustainability, animal welfare, and overall human impact. This is what we mean by eco-ethical.