Our Brand

weDo/ was created by a small group of enthusiastic individuals within Wella Operations US LLC who have a common passion for sustainability. These tenacious beings came together to act and push for positive change within the company by challenging traditional processes. Through their determination, the team have become the eco warriors among their peers and have created the first unofficial 'Eco Lab' of Wella Operations US LLC.

Eco-ethical & transparent

Our products have been co-developed with Wella Operations US LLC scientists in collaboration with our hairdressers to bring you eco-ethical products without compromising on the quality.

We are by no means perfect; however, we are continually striving to be better as a brand, team and company. We promise to be open and transparent with you through- out and look forward to the journey ahead, together.

A responsible & holistic brand

Beyond the idea of “natural,” we wanted the brand to be as responsible and holistic as possible. We strived to achieve this by not only looking at composition and quality of ingredients but also by looking at packaging sustainability, animal welfare, and overall human impact. This is what we mean by eco-ethical.

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