/ Eco-blog

How to Make a Difference this World Clean Up Day

by wedo_act


Image of littered plastic bottle being picked up from sandy beach

Excessive waste and the disposal of rubbish continues to be a huge problem across the globe, with plastic bags, plastic bottles and rubbish polluting our streets, beaches and oceans. As low and zero waste have become increasingly familiar terms in recent years, World Clean Up Day provides the perfect opportunity to further create awareness around the world and bring communities together to collectively help save the planet.

Continue reading to learn all about World Clean Up Day, including why it’s so important and what you can do to get involved on the day.

What is World Clean Up Day?

World Clean Up Day is the world’s largest one day civic action, bringing together 50 million people from over 180 countries, in an attempt to fight against the global waste crisis for a more sustainable future. It will be celebrated on 18th September 2021 this year, and since 2018 it has united millions of people across the globe for the biggest waste clean-up in history.

Image of tropical beach littered with rubbish from the ocean

The day isn’t only about the clean-up of our streets, beaches, oceans and forests, but also symbolises the coming together of individuals, governments, corporations and organisations from around the world with one united vision: to protect our planet and make it a better place for generations to come.

Why is the day so important?

Every year over 8 million tonnes of plastic is dumped into our oceans on top of the 150 million tonnes that is currently there1. When waste and rubbish is openly dumped on our streets, beaches and in our oceans, it starts to decompose and let off harmful chemicals into the atmosphere, leaving a negative impact on the air we breathe.

Image of dirty plastic bottles littering sandy beach

It can also be a major threat to surrounding habitats and ecosystems, as well as being deadly to the wildlife that live there. For example, a study discovered that 100% of baby sea turtles were found to have plastic in their stomachs2.

Along with other environmental days such as World Oceans Day and Earth Day, World Clean Up Day aims to raise awareness of the mismanaged waste crisis across the globe and the critical impact it has on our environment. It is an important day of action and the perfect time for everyone to collectively join efforts and urgently help protect our planet.

What can you do to join the movement?

Image of volunteer with orange gloves on a beach clean-up event

If you’re keen to get involved on the day there are a few things you can do to help make a difference, however big or small. From taking part in a local clean-up (check out Clean Up Australia and Keep New Zealand Beautiful) to organising a fundraising event, find some inspiration on how you can help below.

Organise a local clean-up

Image of volunteers next to waste bins with rubbish bags at rubbish clean-up event

Taking part in a clean-up is perhaps the most practical thing you can do on World Clean Up Day to get involved. You can organise an official clean-up via the World Cleanup Day website by registering your organisation or as an individual. Alternatively, you can look for local initiatives in your area and join existing events, such as Clean Up Australia Day and Keep New Zealand Beautiful Clean Up Week.

Organise a fundraising event

Image of clean-up volunteers on World Clean-up Day

Let’s Do It World is the international organisation that founded World Clean Up Day and the charity behind the movement. To help fund the organisation and help make a change, you can either donate directly to Let’s Do It World on the donation page, or better still, why not start a fundraiser with your friends and family as a fun way to raise money?

Ideas could include a cake sale, sponsored run or even a charity car boot sale. Whatever you do, just remember to clean up after yourself once you finish. All donations you make will go towards supporting the charity and help minimise the international waste crisis.

What are weDo/ doing to help celebrate the day?

Helping to fight the global plastic crisis has always been a priority for weDo/, and as a sustainable brand, minimising waste has always been at the forefront of our brand ethos. In light of this, our partnership with Plastic Bank promises that for every weDo/ product bought, 8 plastic bottles will be collected from the environment. This partnership continues throughout the year, so check out our commitment page to keep up-to-date on everything that’s going on.

Image of weDo/ employees and volunteers taking part in a rubbish clean-up event

This year for World Clean-up Day, weDo/ UK are hosting clean-up events during the week commencing 27th September in the cities of our three main offices  across the UK & Ireland: Bournemouth, Manchester and Wimbledon, London. The events are open to all UK Wella Company staff, retailers and salons and will involve talks from the weDo/ education team and Green Salon Collective, before heading to the nearby clean-up site to collect rubbish. We are planning these events with the aim to try to reduce our impact on the environment together, because by acting together, we can make a difference.

In Germany, Austria and Switzerland, weDo/ will be joining forces with the Rhine Cleanup Organisation in the week leading up to World Cleanup Day. Rhine Cleanup will be acting as a sponsor and partner to the Wella team, and on September 11th 2021, along with our partner salons, we will be taking part in the clean-up of our European riversides to help prevent vast amounts of plastic and waste from reaching the oceans.


weDO/ has also partnered up with one of the countries biggest environmental organisations, Clean Up Australia, as a champion level business supporter, to continue to create change together through ongoing projects and campaigns. More than 19 million Australians have participated in a Clean Up activity over the years and during that time 38.5 million hours of volunteer time have been donated to Clean Up activities benefiting our environment. Today the organisation’s focus is as much on preventing rubbish entering our environment as it is removing what has already accumulated. Find out more about Clean Up Australia Day and join the initiative. Additionally, weDo/ are working with Keep New Zealand Beautiful to arrange clean up days and help promote other clean up activities.


Learn more about Our Brand with weDo/ and discover more about how to follow an eco-ethical lifestyle through our weBlog.

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image of two wales diving into the ocean


Celebrate World Oceans Day 2022!