A range of recyclable vegan hair products for hair (and skin!), certified by the Vegan Society and Cruelty Free International. Each product has been designed with scientists from professional haircare labs to deliver professional performance with a minimalist approach, keeping only what’s necessary to deliver the benefits. No sulphates, no silicones, no artificial colourants.
Our products use 86%-99.4% natural origin ingredients depending on the product, like ethically sourced murumuru and cupuacu butters that you can find in our day and night creams.
All our ingredients are precious to us and we give them the best chance to show their benefits, whether it involves cold pressing, or even natural oxidization!
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Once you have made the jump and experience the benefits of naturally beautiful hair, you'll wonder why you didn't do it sooner!
3 out of 5 US consumers agreed that the weDo/ products perform so well, they can't believe that they are natural. *