Roobios is a rarity, found only in the Cederberg area on the west cape of South Africa.
Provides hair a great shine
But how do we cultivate it and use it? The leaf is harvested once a year in January using traditional and modern methods. The leaves are then fermented using a natural oxidative process which gives the leaves their lush reddish-brown colour and provides shine to your hair.
Roobios is our hero ingredient in our Moisture & Shine range.