Moisture & Shine Shampoo

    weDo Knot challenge

Moisture & Shine Shampoo

This sulphate-free shampoo has a minimalist low-foam formula that gently cleanses your hair and scalp, leaving it soft, vibrant and moisturized. Ideal for normal or damaged hair.

 

  • Vegan Society & Cruelty Free International certified
  • Professional performance & coloured hair friendly
  • 94% natural origin ingredients*
  • Minimalist formula born in professional haircare labs
  • Formulated without sulfates, silicones, artificial dyes and microplastics**
  • With naturally activated rooibos 
  • Dermatologically tested
  • Plastic bottle made with 94% recycled material and is recyclable

 

**For information on microplastic definition, refer to Microplastic-free page

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Dermatologically Tested

Assessed under supervision of a dermatologist to a very good level of tolerability to skin.

*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.

/ Did you know ?

weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.

Transitioning to natural hair care image

Transitioning to natural haircare

Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.

2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*

3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *

(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)​

/ Hero Ingredient/ Ingredients
Close up of rooibos leaves, one of the hero ingredients in weDo's products

Rooibos

Moisture & Shine products: with naturally activated Rooibos.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Maltodextrin, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, Aspalathus Linearis Leaf Extract, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate.

/ All Ingredients

Moisture & Shine products: with naturally activated Rooibos.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Maltodextrin, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, Aspalathus Linearis Leaf Extract, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate.

/ How To Use

Low-foaming gentle shampoo

Apply on thoroughly wet hair. This shampoo is low foaming, so you just need to apply and massage all around your scalp. Add water while massaging to increase the foam. Rinse and repeat if the hair is very oily.

/ You May Also Like...

Moisture & Shine Conditioner

Moisturising conditioner for normal or damaged hair