Rich & Repair Hair Mask for Damaged, Frizzy & Coarse Hair

Rich & Repair Hair Mask for Damaged, Frizzy & Coarse Hair

The Rich and Repair Hair Mask for damaged hair deeply nourishes the hair and protects it against breakage. Formulated with a rich blend of cupuacu butter and naturally-activated cassava root, the mask leaves the hair feeling smooth, easy to manage and frizz-free. Great for hair that is coarse, frizzy or very damaged.

 

All Rich & Repair products include naturally-activated cassava root.

 

  • Vegan Society & Cruelty Free International certified
  • Professional performance & colored hair friendly
  • 94% natural origin ingredients*
  • Minimalist formula born in professional haircare labs
  • Formulated without sulfates, silicones, artificial dyes and microplastics**
  • With ethically sourced cupuaçu butter
  • With naturally-activated cassava root
  • Dermatologically tested
  • 75ml plastic tube made with 50% recycled material and is recyclable

 

**For information on microplastic definition, refer to Microplastic-free page

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Dermatologically Tested

Assessed under supervision of a dermatologist to a very good level of tolerability to skin.

*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.

/ Did you know ?

weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.

Transitioning to natural hair care image

Transitioning to natural haircare

Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.

2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*

3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *

(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)​

/ Hero Ingredient/ Ingredients
Cupuacu

Cupuaçu

Rich & Repair Mask: with ethically sourced Cupuaçu Butter.

 

Aqua/Water/Eau, Stearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Cetyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Theobroma Grandiflorum Seed Butter, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Hydrogenated Olive Oil Unsaponifiables, Lactobacillus Ferment Lysate, Tapioca Starch, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate

/ All Ingredients

Rich & Repair Mask: with ethically sourced Cupuaçu Butter.

 

Aqua/Water/Eau, Stearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Cetyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Theobroma Grandiflorum Seed Butter, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Hydrogenated Olive Oil Unsaponifiables, Lactobacillus Ferment Lysate, Tapioca Starch, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate

/ How To Use

Apply to clean, damp hair through the lengths and ends (not the scalp). Leave for 3-5 minutes and rinse thoroughly. Use weekly for maximum results.

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