Moisture & Shine Hair Mask

Moisture & Shine Hair Mask

This moisturising hair mask intensively conditions normal or damaged hair, improves softness and shine while reducing frizz. It also maintains colour vibrancy too! It’s made with naturally-activated rooibos extract and murumuru butter that deeply nourishes hair.

 

  • Vegan Society & Cruelty Free International Certified
  • Professional performance & coloured hair friendly
  • 94% natural origin ingredients*
  • Minimalist formula born in professional haircare labs
  • Formulated without sulfates, silicones, artificial dyes and microplastics**
  • Made with ethically sourced murumuru butter
  • Dermatologically tested
  • Plastic jar made with 50% recycled material and is recyclable

 

**For information on microplastic definition, refer to Microplastic-free page

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Dermatologically Tested

Assessed under supervision of a dermatologist to a very good level of tolerability to skin.

*We calculate the natural origin content of our products following a norm called ISO standard 16128-1+2. It sounds technical, but it just means that the natural origin ingredients are unchanged from the natural state or have a natural source and undergo some processing – but importantly the ingredients retain more than 50% of its original natural structure from the original plant or mineral source.

/ Did you know ?

weDo/ products contain between 86% to 99.7% natural origin ingredients, depending on the products. Rest are synthetic ingredients necessary to ensure the right preservation and high quality in-use performance. Furthermore, our weDo / Professional line has a specially designed synthetic clean fragrance to keep the level of allergens on an extremely low level.

Transitioning to natural hair care image

Transitioning to natural haircare

Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.

2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*

3 out of 5 US consumers agreed that the weDo/ products perform so well, they can’t believe that they are natural. *

(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)​

/ Hero Ingredient/ Ingredients
Rooibos

Rooibos

Aqua/Water/Eau, Stearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Astrocaryum Murumuru Seed Butter, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Maltodextrin, Citric Acid, Ethylhexylglycerin, Aspalathus Linearis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate

/ All Ingredients

Aqua/Water/Eau, Stearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Astrocaryum Murumuru Seed Butter, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Maltodextrin, Citric Acid, Ethylhexylglycerin, Aspalathus Linearis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate

/ How To Use

Apply to the clean, damp hair (lengths and ends, not scalp) and distribute evenly. Leave for up to 5 minutes. Rinse thoroughly. Use weekly.

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