Harvested traditionally by locals

Roobios is a rarity, found only in the Cederberg area on the west cape of South Africa.

Provides hair a great shine

But how do we cultivate it and use it? The leaf is harvested once a year in January using traditional and modern methods. The leaves are then fermented using a natural oxidative process which gives the leaves their lush reddish-brown colour and provides shine to your hair.

Roobios is our hero ingredient in our Moisture & Shine range.

/ This ingredient is found in :

Cruelty Free International Approved

Vegan Society Certifed

Natural Origin

No Sulfate, No Silicone

Dermatologically Tested

100% Recyclable

Professional Performance

Fighting Ocean Plastic