Rooibos

Close up of rooibos leaves, one of the hero ingredients in weDo's products

Rooibos

Harvested traditionally by locals

Roobios is a rarity, found only in the Cederberg area on the west cape of South Africa.

Close up of rooibos leaves, one of the hero ingredients in weDo's products

Provides hair a great shine

But how do we cultivate it and use it? The leaf is harvested once a year in January using traditional and modern methods. The leaves are then fermented using a natural oxidative process which gives the leaves their lush reddish-brown colour and provides shine to your hair.

Roobios is our hero ingredient in our Moisture & Shine range. p3

Close up shot of Roobios one of weDo Professional's hero ingredients
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